Entercom-CBS Radio Merger Creates Interesting Questions for Boston Sports Radio

It was announced this past week that CBS Radio and Entercom would join forces in a merger to become the second-largest radio group in the country. These mergers happen all the time in the business sector, but this one in particular caught my eye due to an interesting situation that could play out in Boston. Currently, the two sports radio rivals, WEEI and 98.5 The Sports Hub are owned by Entercom and CBS Radio, respectively. This merger would put these bitter rivals under the same roof on the business side of things, which could prompt some changes.

The Globe and the Herald each had their own takes on what this will mean for the two stations looking forward. Ultimately, from what I have seen, it looks like nothing will change in the immediate future from an on-air perspective. The two stations get massive ratings in this sports-hungry area and it would not make sense from a business perspective to chop a massive revenue market. I do wonder if any content will change, particularly toning down the feud between the stations because of the new partnership. It could be interesting if high-level executives start meddling with the programming and try to make the stations work together. I don’t see this happening and I think it would be a bad idea, but you never know with mergers like this. Let’s hope we don’t see any content change and this spurs an even more intense rivalry, like a sibling rivalry, now that they are under the same roof.

Advertisements

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s